Flock Blog

Disclaimer: I'm speaking for myself here, and not for Flock.

My ex-co-worker Erwan Loisant blogged yesterday regarding the recent "Flock is/is not moving to Chrome" brouhaha. He sums up with the following statement:

At its early days, Flock decided to be a browser instead of a set of extensions. This choice makes sense for Flock's general strategy, but today I can't help but think that if Flock was an extension company, it could just have released a Chrome version along with versions for other browsers.

This oversimplifies one large point: Flock wouldn't exist now, because they would have burned through their VC money as an extension they most likely couldn't have monetized.

The monetization conundrum:

The problem Flock, and Round Two, it's predecessor faced with being an extension is unique to them. It's the standard problem of extension monetization. I'm not sure how Yoono or Foxmarks make money, but discovering how to reliably make more than just a pittance off an extension has been a recurring question and dilemma for extension developers. I feel this is the primary reason that we haven't seen more than a handful of companies emerge who specialize in revenue-generating extensions. Most companies creating extensions appear to author them as tie-ins to their existing revenue-generating product (ex: Facebook, NitroPDF), providing some revenue and brand awareness. Other companies (ex: Brand Thunder) seem to exist entirely on this brand awareness idea, creating extensions to skin the browser much like ads wrap city busses (at least in America and Canada). Note that out of the current top ten Firefox extensions listed on addons.mozilla.org as ordered by downloads, only number 10, CoolIris, appears to directly create revenue for the authoring company. Solving this is hard.

It's hard to compete with Free:

If, as an example, Flock were to be implemented as an extension and attempted to say, overwrite the affiliate tags for the search box in the chrome with it's own to redirect revenue, I think they'd be vilified and perhaps even blocked. Adding some sort of "shopping" functionality as Yoono has, or selling occasional ad space in the media bar as CoolIris does might be an option, although some (myself included) might find that a bit too blatant, feeling like egregious movie product placement. (ex: Apple in Independence Day, Cadillac in The Matrix, Dell in Ocean's Twelve) Instead, explaining/evangelising and providing some unique value to consumers would need to drive the downloads, similar to how Foxmarks provides unique value, and follow with some "pro" account feature users would be willing to pay for. However, then companies face the prospect of one of the Internet giants (ex: Google, Yahoo!) or Mozilla itself (ex: Weave) providing the same functionality, but for free, obliterating the market overnight. Flock took this idea to an extreme, adding value, but in order to not need a "pro" account fee (which would be a death knell in the browser space) they repackaged the entire browser with their added features, so they could legitimately drive their own search box revenue.

The Firefox App Store?:

The problem of extension monetization is one that many would like Mozilla to take on and provide a solution to. Perhaps there is a market for a browser that takes Firefox or Chrome, builds a slick App Store into it, promotes it among developers, markets it well with consumers, and then can sit back and make a pretty penny for their VCs. Maybe, but I don't feel that is the job of Mozilla, nor are they well-suited for it. While there are folks within Mozilla who are business-savvy, or who are charged with business-like functions (ex: marketing, PR), the majority of long-term employees are interested in the technology, and the opportunity of changing the world so dramatically with the amazing leverage they and Firefox have been lucky enough to find. You find examples of this throughout the product, where good-for-the-public ideals won over business goals. The latest that comes to mind is Firefox 3.1's native support for Ogg Theora and Vorbis. By shipping this, and motivating web authors to use these formats, Mozilla can do an end-run around the Adobe/Flash Video vs. Apple/H26n vs. Microsoft/Windows Media codec battle, and provide value to users, and even better, one that isn't tied to a particular company's balance sheet.

What it comes down to is that there is no easy solution for monetizing extensions, just creative ones. It's not Mozilla's responsibility either to come up with a solution, it's the responsibility of the market.

Back in October 2005, Bart Decrem, then Flock's CEO, wrote the following regarding Flock and licensing its code:

"We currently plan to license open source code that’s created by Flock under the GPL license.  Modifications to Mozilla files will of course be made available under the MPL license.  We plan to ask that community contributors to our code assign copyrights to us, so that we will be able to license code under the MPL/GPL/LGPL triple licensing scheme as appropriate."

The reality is that very little (if any) Flock-original code has been relicensed and pushed back up to Mozilla, almost all Flock-original code is licensed solely under the GPL, and much of the code that is tri-licensed is stuff of little value such as Makefiles.

In my time at Flock, I've heard many theories from different people on why this is.  Some thought it was a conspiracy, meant to prevent the "evil MoCo" from taking the hard work of the nascent Flockers and putting them out of business.  Others said it was simply a philosophical decision on which license provides the most free-as-in-speech freedom.  I personally suspect somewhere in the middle lies reality.

Regardless of why Flock-original code is GPL, the fact remains that it is.  Another fact is that Mozilla will, with rare exception, not include code in Firefox that has not been tri-licensed.  Therefore, Mozilla can not randomly take Flock-original code and include it in Firefox.  When I asked internally about this, I was told something like "if there's some code Mozilla wants, they can ask and we'll consider it."  Great theory, but it's not as if someone from Flock is hanging out in front of Building K (MoCo HQ) actively offering bits of code.  In addition, the idea that Mozilla would be perusing our source repository in search of "the good bits" (pun intended) was laughable.  To my pragmatic mind it sounded as if we were saying "we'll help if asked", but are fully expecting never to be taken up on the offer.

The happy ending to this tale of licensing woe is that at least in one small case, Flock has made good on that promise.  I can't take credit for it, but I'd like to think that my constant nagging^W prodding about "being good community members" and "giving stuff back" had something to do with it.  Here's hoping we'll be able to find more "places" (again, pun intended) where Firefox can get some love back from Flock.

Blogged with the Flock Browser

Tags: flock, mozilla

Ok, so maybe 100% is a little overblown, but not by much.

The reality is that up until the 0.9.1/1.0 development cycle, Flock had little in the way of what Mozilla folks would think of as code review. There was a "buddy system" in place where your code buddy would look over your code post-checkin. However when deadlines approached and bug counts rose you can guess how religious folks were at checking someone else's code.

Around the time that we were finishing up Flock 0.9.0, we took a look at the state of our trunk versus the 0.9.0 release branch. It wasn't a "clown wreck", but it was too scary to consider releasing from. At this time I was asked to take on the role of configuration manager. This boiled down to "you don't check in without a=lilmatt since it's his butt on the line if the tree is borked". Since having me in the critical path puts us at risk of a bus error, we added some trusted friends to the approval pool, and thus drivers@flock was born.

Since that time, we instituted some coding style guidelines, as trying to read and review code from a bunch of developers, each with their own slightly different coding style, was rather... challenging. We also bit the bullet and added an explicit review step. So the process is 1) make patch, 2) get review, 3) land and bake on trunk, 4) get approval for release branch, 5) land on release branch. Sound familiar? My thought was to go with what you know works.

The end result is that the code in 0.9.1 is markedly better in quality than our earlier releases, and 1.0 is shaping up to be better still. Our code is also significantly more readable, which is good news for developers looking to add a provider for a particular web service we currently don't support.

I'm a pessimist and pragmatist by nature, so I'm naturally not satisfied. There's always more cruft to excise or cleaner interfaces to create. However, we've come an enormous way in a tiny amount of time, and that isn't something I can take credit for. My hat is off to my colleagues, who accepted and tried this review thing, and who actually made it work. Having your work critiqued is never an easy thing, nor is it often pleasant. However folks took it on faith that this would help us. Thanks folks.

Thanks also to Mozilla for refining a review process I could more or less copy verbatim. It works.

...and since I mentioned it, you can sign up for the 1.0 beta here.

For the last eight months I have been fortunate enough to have my work on Calendar funded by the Mozilla Corporation. During this time we've had two releases of both Sunbird and Lightning (0.3 and 0.3.1), and are on the cusp of a third (0.5). We have added tinderbox builds for our localizers, delivery of nightly builds to our testers (via AUS), crash reporting support to Sunbird, iTIP/iMIP invitation support to Lightning, read/write support for Google Calendar (via an extension), and improved CalDAV support, and have developed a community of regular contributors and testers. I am proud to have helped steward the Calendar project these past eight months and to have directly contributed to many of the above accomplishments.

Unfortunately, all good things must come to an end, and so my MoCo contract ends Saturday, March 31. On Monday, April 2, I begin working for Flock, the "social web browser" based on Firefox. I will continue to contribute to the Calendar project, and will continue driving the Sunbird/Lightning 0.5 release as much as I can, however I'll no longer be all-Calendar, all-the-time. At Flock, I want to push some of their work on the core of Mozilla back into Mozilla-proper, so that we all can benefit. I feel so lucky to have found work where I can continue to hack on Mozilla stuff full-time.

I'll be in Mountain View all of next week for indoctrination, and I hope to see folks for lunch, dinner, hockey or what have you. Working with everyone at MoCo has been a wonderful experience, and I deeply appreciate the opportunities I've had these past few months.

Following up on my previous post, initial testing with Zimbra appears to be successful. After accepting, the event is added to my Zimbra calendar (even at the correct time!).

With the landing of bug 373380, Lightning will now attempt to send invitations to any attendees you may have added to the attendee list of your event. These invitations have been tested with the latest versions of iCal.app and Outlook. We'll be testing with Zimbra soon. This functionality will be in the upcoming 0.5 release.

While we don't currently handle the reply you get back, other than as if it were just a normal email message, support to do so is already written into Sun's prototype event dialog, which we hope to migrate to fairly soon, most likely after 0.5 ships.

A number of people have asked me why I work for on Mozilla. They want to know what about Mozilla makes me want to be a part of it. Up until now I hadn't been able to give a cogent answer that wasn't simply a stream of consciousness exercise, full of insight but impossible to follow. However, after some lengthy discussions with folks, I may be able to explain this in thirty minutes or less.

My brother, Ph.D. does crazy-go-nuts immunology research. I have no doubt that if he hasn't already, he will eventually save someone's life through his work. It is clear to me that he makes people's lives better through his research. His ex-wife, Ph.D. is the head of the mental health and counseling department for a large university. She without question has saved lives, and directly helps people with her work on a daily basis. My wife is a financial aid counselor for an ivy-league university. She helps potential and current students get the funding they need to they can learn and become the next generation of crazy-go-nuts immunology researchers, head of mental health and counseling departments, and financial aid counselors, among other things.

Like my brother, his ex-wife, my wife, and all the rest of us, I have a set of skills and those skills are for the most part finite. Sure, I could attempt to learn absolutely anything, but for whatever reason, be it physical, genetic, or level of interest or enthusiasm, I just won't be as successful at some things as I am at others. With good fortune, many of my skills and interests relate to computers, networks, software, problem solving, and the Internet.

Mozilla, through the software it creates, the community it has developed and maintains, and the technical influence it wields on the Internet, makes people's lives better. Much like how an incandescent lamp converts electricity into light, helping Mozilla is how I feel I most efficiently, directly, and significantly can convert my skills and interests into real positive change for people, all over the world.

I hope this gives a folks a little more clarity into why I work for on Mozilla, and why I feel working for MoCo has been such a privilege.

The Mozilla Calendar Project today released the latest versions of their flagship software, Mozilla Sunbird and Lightning 0.3.1. This is a maintenance release containing the recent changes to Daylight Savings Time in various countries around the world, and is recommended for users of all previous Mozilla Calendar software. No additional features were included, although a select number of stability issues were addressed. Work continues on Sunbird and Lightning 0.5, the next planned release.

Download Sunbird and Lightning 0.3.1 from the project's website.

Clint Talbert (ctalbert) of SimDesk and I, with some help from one of Dave Humphrey's Seneca students, Eva Or, have been working intensely on improving iTIP/iMIP support in Lightning. In non-acronym speak, this means adding support for accepting and declining calendar event invitations sent to you via email.

Lightning 0.3 added a feature where incoming event invitations would be displayed as such and could be added to your default calendar. This work expands on that feature by sending your response, such as "accept" or "decline", to the person who invited you (the "organizer").

As of this writing, we are correctly recognizing invitations sent to us from Apple's iCal.app, and sending back a reply iCal.app can parse. This is represented in iCal.app by the green checkmark icon shown next to "lilmatt@pixel...". We'll soon be testing it against Outlook.

With any luck, we'll be submitting it for review in the next week or two. The progress can be tracked in bug 334685.