Contact:
Julie Karbo
KF Communications
flock@kfcomm.com
Flock Announces New Fashion and Entertainment Edition of Award Winning Social Web Browser
“Gloss” Edition Browser Features Content from Top Entertainment, Fashion and Beauty Web Sites Such as Popsugar, InStyle.com and Glam.com
REDWOOD CITY, Calif. – July 23, 2008 – Flock (http://www.flock.com), the innovative social Web browser that helps its users connect, share and discover the best of the modern Web, today announced the availability of the Gloss Edition, the world’s first and only fashion and entertainment browser. The Gloss Edition is based on the latest version of the award winning Flock browser, and comes pre-populated with best of breed news, photos, videos and feeds from more than 35 fashion and entertainment content partners across the Web.
Flock’s Gloss Edition is designed to deliver the latest fashion interviews, red carpet events and the hottest style trends to users allowing them to easily share content and information with friends. Flock’s Media Streams, News Feeds and Favorites features have been pre-programmed with content recommended from today’s leading lifestyle sources like Popsugar, InStyle.com, Glam.com, ThisNext.com, Ecorazzi.com, DesignerApparel.com and other leading style and entertainment brands.
“Flock makes the organization and presentation of this content intuitive and helps users easily discover and share media, feeds and information with their social network profiles, family and friends,” said Shawn Hardin, CEO of Flock. “The Gloss Edition, together with the recently released Eco-Edition, demonstrates the power of Flock’s platform to serve diverse groups who are deeply passionate about a variety of interests.”
“Glam Media is excited to be a part of Flock’s Gloss edition,” said Ryan Roslansky, Vice President, Products & Content, Glam Media. “With integration at the browser level, we’ll be able to reach new audiences while providing an easy way for consumers to access content from our more than 500 popular lifestyle publishers in the Glam Network.”
Additionally, Popsugar and InStyle fans will have the option to download special Popsugar and InStyle versions of the Gloss Edition browser. The content of the two versions will remain with the same great fashion and entertainment features, but will include default homepages featuring the respective partner sites.
The Flock Gloss Edition Browser is available as a free software download for Mac, PC and Linux at http://www.flock.com/gloss.
