Flock Blog

Hey Flockstars,

First of all, a big thanks to all those who showed up to the Flockstar meetup in San Francisco last night. It was a small group, but we had a blast being able to talk to you face-to-face, show you 1.2, and talk about non-tech stuff.  We hope you had a good time too, and we'll definitely do another meetup soon!

I've been at the Web 2.0 Expo on and off all week.  We ran into a lot of Flockstars, including at the booths; IBM was apparently sporting Flock in their demos, and Coghead had a very passionate (and now stickered-up) Flock evangelist demoing their product with Flock.  I saw people rocking Flock on a number of laptops in the sessions, and got a lot of thumbs up for my Flockstar shirt.  We know you're out there, but it's just great to see the actual faces of people who use our product.

I think by far one of the most interested and pertinent sessions was one hosted by Jonah Peretti (of Buzzfeed) called "Influence is Overrated".  Jonah himself is a great study in how someone who would not be considered an "influencer" or an expert could end up on Good Morning America and in People talking about sweatshops and relationships.  Jonah started several projects for fun because he found them entertaining (such as ordering custom Nike shoes with the word "Sweatshop" on them) that spread and spread until they organically found their way to the press.

The point here is not that Jonah is a brilliant tactician or a key influencer; it's that he created something that was compelling to REAL people.  They sent these amusing sites off to their other friends who sent it to others who sent it to still more, until it became big enough that Katie Couric discovered it.  He was not a key influencer, but he influenced people because he had a compelling product that spread like wildfire.

I love this concept, because we've never made Flock for the critics.  We originally started building Flock because we wanted a tool to make our online lives easier.  We knew that you needed and wanted it too, but just didn't know quite what "it" was.  This is also why Flock was built as a full browser: instead of having to assemble your online experience, we do our best to build and integrate it for you (while still providing many customization and extension abilities).  We have grown and spread significantly in the last few years, and it's not because of key influencers writing about us.  It's because of YOU writing to your friends about Flock, YOU proudly sporting your "Blogged with Flock" tags, YOU putting Flockstar stickers on your laptops and shirts on your bodies, and YOU telling people that they HAVE to try Flock.  You have more influence than anyone labeled an "influencer" will ever have, because you are real and passionate and your own community listens to you.

Thank you for lending your influence to Flock.  I hope you will continue to evangelize Flock whenever you get a chance.  We'll keep innovating and improving it for you.

See you at the next meetup...shoot me some ideas about when and where we should hold one!

Evan Hamilton
Community Ambassador
evan at flock dot com