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I'm most impressed by Flock, which shares Firefox's core, open-source technology. Though Flock is the least known of the alternatives, it is the strongest of the browsers I tested, smartly adapting to how people increasingly use the Internet for generating and sharing content. And with Firefox 3 as its core, Flock doesn't require you to choose one or the other.

If people start getting used to using Flock to keep up with their different social networking profiles and to share and discover media easier, I don’t see how they could ever go back to Internet Explorer or regular Firefox.

Most memorable acceptance speech: Browser start-up Flock picked up the judge-chosen Webby in the Social Networking category, and the company founder used his five words to say, "No s***, we beat Facebook!"

Flock, the creator of a “social Web browser” that is fast gaining traction among devotees of cutting-edge Internet technology, has scored another $15 million in fresh funding, the company announced Thursday.

I find myself seriously considering Flock as my main browser for the first time since it debuted in 2005. The Flock team built on Firefox 3 and got Flock 2 out in a surprisingly short amount of time, and having all these integrated social features at my fingertips with reliable, responsible performance is a breath of fresh browsing air. I tip my hat to the Flock team, as Flock 2 has already earned a place in my Dock.

A big part of what makes Flock interesting to me is how it looks like it's turning into a framework for the open standards and APIs that are slowly being created as social ways to access the Internet (OpenSocial, etc.). Flock's getting itself into a position to make plugging into all of this stuff as much like your existing browsing experience as possible. And doing it out in the open, to boot.

Sequels aren't always as good as what comes before them (see Indiana Jones 2) but when it comes to technology and software, newer usually means better. Flock, the self-proclaimed social browser, is catching up with the times this week with a new version for brave Windows and Mac beta testers that employs technology from the upcoming Firefox 3.

Up until now Flock was based on Firefox 2 and couldn't take advantage of the speed improvements featured in Firefox 3. With Firefox 3 set to launch out of beta/release candidate limbo tomorrow, the Flock team has released the first beta version of Flock 2.0 which uses Firefox 3 as it's base.

Like its predecessors, the Flock 2 beta uses building blocks from Mozilla. The newest version of Flock incorporates improvements from Mozilla's Firefox 3 browser, which is scheduled for release Tuesday.

The San Francisco-based social web browser Flock has secured $15 million in venture funding led by U.S. powerhouse Fidelity Ventures. Most of that money will go to Flock North, the company's research and development branch in Victoria, as it hires new engineers to continue innovative research and development.